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A Rwanda-based smartphone manufacturing company is hoping to win over customers with its Mara Phone, the first device made entirely in Africa. The company is marketing its phone as a higher-quality alternative to Chinese models which have a strong grip on the continent’s mobile phone market. Mara’s main competitor is Tecno, a subsidiary of Transsion from Shenzhen, China, which controls more than 50 per cent of the African smartphone market. Mara Phones is part of Mara Corporation headquartered in Dubai, United Arab Emirates.

盧旺達一家智能手機制造公司有望憑借其馬拉(mara)手機贏得客戶,這是第一款完全非洲制造的手機設備。這家公司為其手機產品的市場定位是中國同類產品的高品質替代者,后者牢牢控制著非洲大陸的手機市場。馬拉手機的主要競爭對手是傳音,是中國深圳傳音公司的分公司,它控制著50%的非洲智能手機市場。而馬拉手機是總部位于阿聯酋迪拜的馬拉公司的分支。